Event Management as the name suggests means planning, creatively organizing and finally executing an event which could include a product or a brand launch, an exhibition, a concert, a show or even a conference. This novel way of packaging entertainment has its roots firmly embedded in advertising and public relations. Corporate houses view-sponsoring events featuring popular artists as a means of reaching their target consumers. Events are basically an extended arm of advertising. They facilitate brand building and allow brands to associate directly with the consumer. Almost a decade ago the industry which was estimated at Rs.20 crore has now become a Rs. 200 - 250 crore industry and is still growing exponentially with an increasing number of corporate coming forward to sponsor events and shows .